Within the framework of the European initiative “CHICKENS OF PINDOS”, implemented by the Agricultural Poultry Cooperative of Ioannina “PINDOS”, a comprehensive promotional program was carried out in Paris in April 2026, aiming to inform and promote European poultry products in the French market.
The actions combined press events, B2B meetings and institutional engagements, strengthening the international visibility and commercial momentum of PINDOS products.
Press Event in Paris
On April 16, 2026, a Press Event was held at the Laurier – Maison Mavrommatis restaurant, organized by NextCom, with the participation of journalists, food industry professionals, importers, distributors and influencers.
Ms Eleftheria Masoura, representing A.P.C.I. PINDOS, presented the quality characteristics, European production standards and added value of the products. The program included presentations and tasting sessions featuring a specially curated poultry-based menu.
The event was supported by targeted digital promotion, with strong visibility across social media platforms.
B2B Meetings and Professional Engagements
On April 16 and 17, 2026, B2B meetings were held with food market professionals, aiming to foster partnerships and reinforce commercial penetration in the French market.
The meetings took place at key locations, including the Rungis International Market, the Greek Embassy in Paris and the Evi Evane restaurant. The Greek delegation was represented by CEO Mr. Lazaros Tsakanikas, Marketing Manager Ms. Eleftheria Masoura and Export Manager Ms. Penny Pantelidou.
During the meetings, the products and European production standards were presented, while professional dinners further contributed to strengthening collaborative relationships.
Strategic Approach and Outcomes
The activities in Paris formed a coherent international growth initiative, enhancing brand awareness and creating new commercial opportunities.
For NextCom, international growth is the result of strategic planning and consistent execution, supporting Greek brands in entering and establishing their presence in demanding international markets and transforming their potential into tangible business results.
