What is influencer marketing? And why you should integrate it into your business? Many businesses choose the path of influencer marketing as it looks more direct and profitable than the traditional marketing model.

The main difference between the two models is that traditional marketing aims to create a loyal buyer audience from scratch, while influencer marketing leverages an already established buying community. The people chosen in influencer marketing are celebrities very well known to the general public (artists, bloggers, youtubers) and have direct contact with them through the social media they use.

Influencer marketing creates a closer relationship with the consumer, as the services and products being advertised are promoted by celebrities. If you are convinced, then you have to follow the steps below in order to succeed:

• Specify your target group
• Select the appropriate social media channels
• Find competent and efficient influencers
• Schedule your posts
• Evaluate the results and be sure that… you will do it again…