When brand goes to war.
Tower Hamlets, Region of London, 1985.
Jeffrey Wilkinson starts up a lab for producing black ink.
The BLACK HORSE.
But people call it THIRD HORSE. Because there are two more.
Wilkinson has to be distinguished in the war of competitiveness.
He launches the invisible ink, with the invisible writing.
As for the BLACK HORSE, it was renamed to UNSEEN HORSE.
It is said, that the detectives from all around
London used to visit it. Even the famous Sherlock Holmes from Baker Street.
Behind Wilkinson’s the desk, there was a sign saying:
“In the war of ink, we are the most sympathetic.”
When a brand makes family.
Wale Kambal was an indigenous of the Maasai tribe.
He used to live in southwestern Kenya in makeshift houses of mud.
Wale had three boys. He knew that tomorrow they would leave the hut getting their own way.
First he had to teach them the javelin. To make them Cambals.
Famous warriors. Just like their ancestors.
Milk, fabric and hunting won the three men.
One evening Wale called them and told them: "Be good at your art,
as in the javelin, but never forget that your art, is to be warriors.
A brand can sell millions of products. But first it has to sell itself.
Integrated advertising services. Above the line, Bellow the line, Digital, Direct marketing, Promotion, Exhibitions.
3 offices in: Athens, Ioannina and Komotini for serving its clientele throughout Greece
Next Com brand, a boutique agency that through its development builds modern brands, improves the economy, the environment and the society.
Every nextcom guy believes that for building a brand he by himself has to be branded. The four specifications of his packaging:
# Thinking # creativeness # penetration
20 years. The first advertising agency in northwestern Greece. Specialized services in communication and public relations. Today. Nationwide company with customers in private and public sector. Steadily to international levels.
A brand met a man. He looked at it. Then he asked. Tell me what you can do. Without a second thought the brand replied. Everything! The man laughed. Nobody can do everything. Why a brand can? That, straightened a little its package and said. Do not confuse me with such thoughts. My job is to promise that I can do everything. The man leaned forward in the brand and he advised it. Then it would be better if you changed your promise.
Member of HAAC
Strongest companies in Greece
nextcom in TOP 10.
We develop an integrated CSR strategy. Internally and externally. With respect to our executives and to our partners. Committed to our customers. By supporting suppliers. With business ethics towards natural resources and social requirements. We contribute to the society and the economy.
Through job openings and social benefits. We operate collectively, we are being developed for all.
When a brand builds brands.
1929. Great Depression. One day after. N. York is the center of international trade and industry.
The first skyscrapers.
Ashton Cooper. Son of a poor family from the Bronx. Considered to be the most innovative architect of the era.
He calls the skyscrapers products, since they will be sold just like a snuff box.
He evaluates each parameter with branders, as he calls the members of the group and he begins.
With a difference. Cooper will only build the first floor.
And then he will stop the project.
Then, he will base there for a while, a company.
This will enable him to make a real test.
If a product does not make the correct steps, it will die before the expiration date, he used to say while smiling.
Once he is convinced the laborers will come.
Ashton Cooper was the man who built the tallest skyscrapers. He went down in history after the nickname
“the architect of the first floor.”